How to promote a seemingly dead blog?

Creating a blog is an easy achievement, good for a newbie. But what about keeping your creation popular and doubling or tripling its audience? Sometimes people suffer from a moral debate where they have to write actual crap for the sake of popularity, or continue posting unique highly intellectual deep thoughts and see all the props and money going to an easier competitor on the market? Having some problems with blog promotion? Do you want everyone to cherish your perfect abilities? Well, then tune to some essential tips and tricks every writer should hear.

How to promote a seemingly dead blog?

How to create a unique blog?

Nowadays being a blogger is not a sensation anymore, it doesn’t require fantastic journalistic skills or even perfect grammar knowledge. But the question is, will your product sell well? Will it be any different from other offers on the market? Will you be able to become an outstanding artists that has a signature style and makes people give you credit for perfect humor or maximum informativeness? Here are some tips and tricks on how to manage, create and improve your very first blog.

How to create a unique blog?

Find out more about how mobile phone apps are a big market for journalists on

In the ebook…

…you’ll see some examples of how others are already making news based smartphone apps in different ways. I’ll go through the complicated process companies like Apple have for creating them (for example, did you know you need to register to Apple’s development program to be able to sell an app?). In a special bonus chapter there’s also lots of details of how to go about producing an app from start to finish.

10 new ways to make money in journalism #5

04. storytelling for the commercial sector

It’s all about the power of the story. I’ve long banged on about storytelling on this blog as well as to journalism students across the UK. It is, in my humble opinion, one of the most powerful, but undervalued crafts in journalism. A good story well told grabs people by the collar and shakes them; it can change their view of the world, make them laugh and make them cry. Most importantly, stories compel people to action, which is why they’re of value to businesses.

Imagine if you took the power of storytelling and sold it to different industries?

Storytelling for the commercial sector…

lets you practice and hone your storytelling and multimedia production skills

will help you develop story ideas and contacts to pursue as a journalist

could pay you more than editorial clients (depending on how much you’re willing to charge!)

is a virtually untapped niche, with countless businesses as potential customers

    The first bullet point there is very important. Storytelling is not a skill you can pick up and put down. It requires regular practice and development. Even the best storytellers out there – the award winners, like Ira Glass and Brian Storm – say it takes years to get storytelling right. It’ll take longer if you’re only practicing once a month.

    This option might appeal to you, but it might also repel you. This isn’t journalism after all is it? Well in Next Generation Journalist: 10 New Ways to Make Money in Journalism I’ll show you how it can be part of a wider income, with the concept of the Portfolio Career.

    In the ebook…

    …I’ll show you how you can create a portfolio career, where you have not one source of income but many, using your talents and passions in a varied and profitable way. I have put together a list of different types of business and sector who are desperate for fresh blood to walk in and show them how good story production can make them more money. On top of that you’ll get links to examples of excellent storytelling and examples of people who are already making this type of business work for them.

    It’s available for download one week today! To get your hands on a copy on the cheap, make sure your name’s in this box.

    10 new ways to make money in journalism #4

    03. launch a journalism collaborative

    The internet, and the digital age we live in, is great isn’t it? It means you can create content and publish it fast, cheap and without fear of failure. The same applies to business, which is why setting up your own journalism business is so easy it’s almost stupid not to give it a go yourself.

    Launching a journalism collaborative is a really effective way of doing this because it keeps the costs – and the risks – to an absolute minimum. Think of it as your average start-up, except it has no employees, no red tape…it doesn’t even have an office.

    Every journalist within the collaborative is hired as a freelancer, on a commission-by-commission basis. Think it sounds strange? Web designers and graphic designers have been working like this for years – why can’t journalists apply the same principles?

    Launching your own journalism collaborative…

    gives you the opportunity to do the type of journalism you love most — for money

    lets you start a business in a flexible and less-risky way

    allows you to share the risk of launching a business with others and share the profits

    is easy to bootstrap

    Collaboratives aren’t anything new in one sense. In fact the collaboratives that already exist are known for setting the standard in their fields. Take the most famous one – Magnum Photography: a collaborative of young innovative photojournalists who re-wrote the rules of the game in the mid 20th century.

    The industry is crying out for a new Magnum. An agency of talented journalists who are in it to rewrite the rules and produce epic shit. Could that be you and your collaborators?

    In the ebook…

    …I have combined this concept with a new work philosophy called Noded working, something which has never been done before. Set up by two Swedish web designers it is a system which allows them to collaborate with the best in their field no matter where they are in the world. You will find out more about how this system works and how it can be applied to modern journalism. You’ll also get practical step-by-step advice on how to set up a collaborative from scratch and the pitfalls to avoid.

    Sound cool? Then if you want to get a cheeky discount, make sure you’re signed up already!

    10 new ways to make money in journalism #3

    02. specialise in a single journalistic skill

    The news production machine is a complicated beast with dozens of cogs needed to turn a story around; as well as reporters, subs, producers and editors, there’s increasing demand for data experts, infographic designers, fact checkers, and investigators.

    For the Next Generation Journalist, this isn’t about becoming a cog in a bigger machine, but exploiting one of those cogs by becoming really good at it, and then using that as a basis for a business.

    It’s not even a new idea if you consider how companies like Reuters and the Press Association have specialised in the gathering of information for more than a century; court reporters can be viewed in the same way.

    But the digital age has led to the creation of new skills, all of which can be turned into businesses for the forward thinking journalist.

    Specialising in a particular journalism process…

    allows you to focus in on your real passion in news & eliminate the things you’re less interested in

    means you can build yourself a reputation as an expert in a profitable part of the news machine

    lets you work as a self-employed freelancer for a range of clients, letting you be your own boss

    There are plenty of business models you can build around this idea – from being a data miner (think Michelle Minkoff), or a data artist (think Drawnalism and NewsInfographics) to an expert in Freedom of Information requests (think HelpMeInvestigate) and investigations (think the Investigative Journalism Bureau).

    Don Foley went freelance as a news graphic designer in the 1990s and is now sought by editorial and corporate clients for his work.

    “Most of my work involves taking complex subjects and explaining them visually” he says, “My subjects have a wide range from mechanical, historical, medical, scientific and everything in-between.”

    Don’s business, gets commissions from magazines as well as commercial clients, who come to him because he can do infographics extremely well – and prove it with a strong portfolio.

    And, if you take Don as an example, the benefits are pretty awesome too. “The biggest benefit is freedom” he says, “I walk on the beach every day I ride my bike to my boat and fit my work into my life. I once too my family cruising on our boat for a year, working the whole time and many clients didn’t know unless I told them.”

    In the ebook…

    …you’ll get more examples of how journalists could become an outsourced specialist in the news process. You’ll hear more from Don Foley and find out about his business model, and how he started On top of that, there’s advice on how to start your own company from scratch – on the cheap by bootlegging.

    The early bird discount is only available if you register early – just click here!

    10 new ways to make money in journalism #2

    01. make multimedia for non-profits and NGOs

    The first featured career path for the Next Generation Journalist is not so new, but it is yet to reach full bloom. It’s about applying your research, storytelling, writing and multimedia production skills to produce powerful content for the third sector.

    In the US and Europe a fresh crop of companies are making this work. In North America, companies like MediaStorm, Weyo and Story4 are independent companies producing content for NGOs and non-profits as well as editorial clients. In Europe, the competition is smaller, with just a handful of businesses starting to establish themselves, including Duckrabbit, Not On The Wires, Snappin’ Turtle and the Bombay Flying Club.

    But this is a sector with huge potential which is why I think it’s a great opportunity for journalists.

    If you get it right, the money is there. Brian Storm, who founded MediaStorm, says 2009 was their best year ever – but when I spoke to him in February they had already booked in 65% of that for 2010. MediaStorm actually turn down 70% of work because they’re so busy. Do you want a piece of that pie?

    Setting up a multimedia production company…

    gives you the chance to focus on telling compelling stories, often about unreported issues

    lets you build a solid business and brand with a well defined market

    markets to a sector with a lot of money, and minimal expertise in journalism

    is a lot cheaper and quicker to do than ever before

    If you’re thinking of doing this yourself (and remember the risks are smaller than they ever have been), Brian Storm’s advice is act quick. “I predict there’ll be 150 companies just like MediaStorm within 18 months” he told me, “we actually have a workshop teaching people to do what we do.”

    So what do third sector organisations look for in companies & journalists who approach them?

    “The people we’ve worked with so far have had a very strong storytelling philosophy” says Pete Masters who has commissioned pieces for the international charity Medicins Sans Frontiers, including Condition Critical which contains work by both Duckrabbit & MediaStorm. “Understand what you’re about,” is Pete’s advice, “and understand what we’re about. We get calls from journalists and it’s clear we’re on a list.” He also says people who approach him need to have a strong body of work in their portfolio – but it doesn’t necessarily need to be directly related to the sector.

    In the e-book…

    …you’ll get more detail about the business models of these type of companies, plus a bonus chapter of practical advice on finding clients. There’s also an entrepreneurship checklist to see whether your business idea stands up. On top of that you’ll get advice from Brian Storm and Pete Masters who commissions this sort of content for international charity Medicins Sans Frontiers.

    Register to be on the early bird discount list

    10 new ways to make money in journalism #1

    Multimedia and Journalism ebooks by Adam Westbrook

    I have written several affordable ebooks, packed with practical skills and advice for multimedia journalists, photojournalists and hyperlocal bloggers. They are regularly updated to keep them in tune with major technological developments.

    Newsgathering for Hyperlocal Websites :: £7.99

    January 2010

    Note: at the moment this ebook is available to PayPal customers only; I hope to open it up to debit/credit card payments shortly. Click here to get a paypal account.

    6×6: skills for multimedia journalists :: free (nada!)

    October 2009

    Click here to download

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